
如今,油企剝離上游資產絕對是目光短淺的做法。如果油企能認真分析其投資組合的社會風險,或許不會輕易放棄上游領域不錯的發展機會。
作者 | Jim Sisco etal.
編譯 | 白小明
當前,特別是在各大產油區,社會風險(如罷工、抗議、訴訟、消極怠工和暴力等)發生的頻率和規模都在增加,這些風險可能導致生產中斷、供應鏈不穩,特別是在上游投資更密集的前端市場。社會風險分析可以幫助企業對其商業模式進行系統性改進,在項目的整個運行周期內保持經營的穩定,幫助企業規避風險,充分利用短期下跌的價格購買上游資產,從而在油價反彈時擴大市場份額。
2014年油價的下跌,加速了企業剝離上游資產的趨勢。當前,剝離資產作為企業戰略的一部分,可以幫助企業解決短期現金流缺口,從資產負債表中移除高風險資產,并通過更加可靠的下游業務來穩定現金流。
此外,大部分公司已經采取了傳統的財務手段(如調整資本結構、裁員和減少股息支出)來降低損失,這些做法對于一心想維持季度利潤以及降低短期風險的公司來說是合理的,但這些終究不是解決利潤問題的可持續辦法。例如,??松梨诓粌H沒有實現季度利潤目標,反而在2016年第二季度獲得了自1999年以來的最低收益。然而,即使面對持續減少的收益,企業仍在不斷采取傳統的手段。
受油價下跌影響,油氣巨頭們全面采取傳統的金融措施。雪佛龍的現金流量從2014年的315億美元減少到2015年的195億美元,公司沒有采取減少80億美元股息的措施來彌補差額,反而采取了新增債務、出售資產,以及實施前所未有的裁員等措施。
當前,整個油氣行業大部分公司的資本結構高杠桿化已非常明顯了。??松梨?、荷蘭皇家殼牌、BP和雪佛龍在過去兩年的債務中增加了一倍以上。BP將其剝離資產計劃從正常的20-30億美元增加到了2015年的100億美元,以應對油價波動。
雪佛龍在2016年實施了8000人的裁員計劃,占其員工總數的12%;BP裁員4000人,占其上游員工總數的16%;康菲通過將股利從2015年第四季度的0.74美元/股降至了2016年第一季度的0.25美元/股,勒緊了投資者的腰帶。相較行業標準做法,這種極端的方法也只能起到短期作用。
社會風險分析
社會風險存在于整個油氣產業鏈,影響上游業務(勘探&生產以及開發階段),涉及環境、物理和行政管理風險。技術的創新有助于油氣行業改善投資決策,可為企業提供大量數據,用于降低傳統風險,但卻無法探究問題的源頭,以及預測和減輕社會風險。

在上游生產運營中,企業面臨的這類問題尤為突出,由此造成的損失可能是巨大的。未識別或未緩解的社會風險,往往造成各種黑天鵝事件,或損失大量資金,或導致項目延遲數年。
通信技術的發展已使傳統的風險分析方法過時,因此,即使公司雇傭了地緣政治專家、國家安全專家以解決特定地區的社會風險問題,也只能起到有限的作用。如今,大多數上游投資都處在不斷變化的環境之中,需要采取社會風險分析。
當地居民,特別是靠近生產設施附近社區的居民,比以往任何時候都有更大的權力和影響力。社會活動家、環保團體和犯罪分子使用通信技術(如社交媒體、手機等)來掌控輿論,使社會產生不滿情緒。這些團體通過大肆宣傳,煽動抗議、罷工、訴訟或暴力,來改變大眾的觀念。
Energy Transfer Partners公司的達科他接入管道項目(Dakota Access Pipeline)便是因社會風險造成項目中斷的典型例子。該管道設計用于將Bakken頁巖、蒙大拿州和加拿大部分地區的原油輸往美國墨西哥灣沿岸的煉油廠,輸送能力為57萬桶/天,管道長度超過1770公里。當地Standing Rock Sioux部落向聯邦法院起訴要求停止管道建設,聲稱管道建設將毀壞重要的文化景點和他們繼承下來的土地,并且危及水源供應。
最后,雖然他們敗訴了,但該事件變成了暴力事件。據公司報告顯示,該部落進行了有組織的抗議,一些人將自己綁到設備上,并燒毀和破壞各種設備,結果造成了超過300萬美元的損失。隨著公眾的抗議聲越來越大,原計劃于2016年年底完成的管道建設項目,聯邦政府于9月停止了高達38億美元的投資。
目前,這種事件發生的頻率正變得越來越高,已經成為了整個行業的家常便飯。反對污染和土地利用,以及侵犯當地居民的生存環境等因素,導致許多挑釁行為的發生,這也破壞了公司財產,造成了生產中斷,對公司的盈利造成了負面影響。
其他例子包括Papua New Guinea當地的土地所有者抗議其與??松梨诘氖褂觅M協議,環保分子占領了位于Dorset’s Jurassic Coast的Infrastrata作業現場;其他案例還包括由于勞資糾紛,造成突尼斯的Petrofac天然氣廠長達數月之久的停工。如果沒有預測和減緩社會風險的方法,這些事件將造成上游投資成本過高,最終促使企業加大資產剝離戰略的力度。
油企如何識別、減輕社會風險
社會風險分析提供了一套切實可行的解決方案,該方法可以衡量油氣運營項目以及當地居民如何互相影響。結合開源信息(如社交媒體以及地方性新聞媒體)和高級數據分析技術,公司可以利用定量和定性數據精確識別、預測和減輕社會風險。
這不僅使公司能夠了解其投資的真實風險水平,還可以作為基準,監測異常和偏差。例如,10000條抱怨工資太低的微博,會形成工廠員工的抗議。通過建立評估基準,企業可以確定造成重點問題的原因,更重要的是,企業可以制定緩解策略,積極消除任何可能造成生產中斷的潛在風險。
社會風險分析為整個油氣行業的各種業務提供有效的社會風險解決方案。將社會風險分析納入到上游行業盡職調查中,能使公司主動量化可能造成巨大損失的潛在風險。在運營期間,公司可以通過主動參與,降低影響項目時間表和現金流的停工風險。通過更深層次的分析,可使公司更好地了解總體風險,創造機會戰略性地收購錯誤估值的資產,或幫助公司更有效地管理當前設施的運營。
當前,許多油氣公司正在減少上游項目,社會風險分析正好給企業帶來了機遇,不僅可以幫助公司獲得相對廉價的資產,而且可以創造持久的上游投資組合,以獲得長期利潤。對于具有戰略性財務規劃和長遠布局的油企來說,目前進行上游投資可帶來不可估量的增值潛力!
Actions by oil and gas firms to divest from upstream assets are short-sighted. Upstream investments present a golden opportunity for companies when social risk analysis is applied to their risk portfolios. Social risk (e.g., strikes, protest, litigation, sabotage and violence) are increasing in frequency and magnitude. They cause production disruptions and stoppages up and down the supply chain, especially in frontier markets where upstream investments are more prevalent. Social risk analysis enables firms to introduce systemic improvements to their business models, safeguard operations throughout the life cycle of the project, reduce their risk exposure, take advantage of short-term depressed upstream asset prices and position themselves to increase market share when commodity prices rebound.
The 2014 commodity downturn significantly accelerated an industry trend to divest from upstream assets. Today divestments are employed as part of a strategy to address short-term cash flow gaps, remove riskier assets from balance sheets and stabilize cash flow with more reliable downstream operations. In addition, firms have employed traditional financial methods (e.g., capital structure adjustments, employee layoffs and dividend payment reductions) to stop the bleeding. This approach is rational for firms focused on maintaining quarterly profits and reducing short-term risk. These measures have failed, however, to deliver a sustainable solution to protect profits. For example, Exxon Mobil not only missed its profit projections for the quarter ending June 30 but also reported its weakest earnings since 1999. Yet even in the face of continued lackluster earnings, firms have doubled down on traditional methods.
Oil and gas majors, hit hard by the commodity downturn, have taken traditional financial methods to the extreme. Chevron’s cash flow declined from $31.5 billion in 2014 to $19.5 billion in 2015. Instead of plugging the difference with a reduction in its $8 billion of dividends, Chevron raised new debt, sold assets and executed unprecedented layoffs. Changes to higher levered capital structures are evident across the industry. Exxon Mobil, Royal Dutch Shell, BP and Chevron have more than doubled their debt in the past two years. BP more than tripled its divestment program from a normal rate of $2 billion to $3 billion a year to $10 billion in 2015 in an effort to manage price volatility. Chevron is executing a plan in 2016 to cut 8,000 jobs, which comprises 12% of its workforce, and BP is cutting 4,000 jobs or 16% of its upstream workforce. ConocoPhillips has tightened the belt on equity investors through a dividend reduction from $0.74 per share in the last quarter of 2015 to $0.25 per share in first-quarter 2016. Even this drastic approach, by industry standards, is only a short-term fix.
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Social risk analysis
Social risk exists throughout the entire oil and gas supply chain. It dominates upstream operations (E&P and development phases) and intensifies environmental, physical and administrative risks. Innovative technologies saturate the industry to improve investment decisions. They provide companies with unprecedented data to reduce traditional risks but fail to pinpoint, forecast and mitigate social risk. During upstream operations firms are especially exposed to this gap in their risk portfolio. The cost can be enormous. Extreme losses associated with black swan events and multiyear delays often are the result of unidentified or unmitigated social risk.
Proliferation of communication technologies has made traditional risk analysis obsolete. Moreover, geopolitical, country and security experts employed by companies to help navigate region-specific challenges offer only part of the solution. Today’s dynamic environments, where most upstream investments are made, require social risk analysis. Populations, specifically the communities in the vicinity of production facilities, have more power and influence than ever before. Activists, environmental groups and criminal networks use communication technologies (e.g., social media, cellphones, etc.) to amplify existing hostility and create grievances within a society. These groups shape perceptions through powerful narratives that instigate protests, strikes, litigation or violence.
Energy Transfer Partners’ Dakota Access Pipeline offers an example of disruption caused by social risk. The pipeline is designed to transport 570,000 bbl/d of crude over 1,770 km (1,100 miles) from the Bakken Shale, Montana and parts of Canada to oil refineries along the U.S. Gulf Coast. The Standing Rock Sioux Tribe sued in federal court to block the pipeline, claiming it would destroy important cultural sites and ancestral lands and endanger their water supply. They lost their case in court, and events turned violent. Company reports describe organized protests, individuals chaining themselves to equipment, and burned and vandalized construction equipment resulting in more than $3 million in damage. In the face of mounting public outcry, the federal government halted construction of the $3.8 billion pipeline in September, which was due to be completed by year-end 2016.
Events like these are becoming more frequent and the new industry norm. Resistance to pollution, land use and infringement on local livelihoods has led to defiant actions that damage company property, halt production and negatively impact profitability. Other examples include protests by landowners over royalty agreements with Exxon Mobil in Papua New Guinea, environmental campaigners’ occupation of Infrastrata’s site on Dorset’s Jurassic Coast and months-long work stoppages at Petrofac’s gas plant in Tunis due to labor disputes. Without a way to forecast and mitigate social risk, these events make upstream investment cost-prohibitive and reinforce divestment strategies.
Identifying, mitigating social risk
Social risk analysis delivers a solution. It measures how oil and gas operations impact populations and how populations impact oil and gas projects. Open source information (e.g., social media, local and regional news outlets) combined with advanced data analytics enable firms to leverage quantitative and qualitative data to pinpoint, forecast and mitigate social risk. This not only enables firms to understand the true risk level of an investment but also serves as a baseline to monitor for anomalies and deviations. For example, will 10,000 angry tweets over low wages translate into a protest at a facility? With a baseline assessment established, firms can determine if this is cause for concern and, more importantly, develop mitigation strategies to proactively quell any potential work disruptions.
Social risk analysis provides utility across the entire oil and gas business model. Integrating social risk analyses into upstream due diligence investigations allows firms to proactively quantify the potential for extreme losses. During operations companies can lower the risk of work stoppages that affect project timelines and cash flows through active engagement. The additional layer of analysis enables firms to better understand total risk exposure, creating opportunities to strategically acquire mispriced assets or to more effectively manage operations at current facilities. In today’s market where many oil and gas firms are divesting upstream assists, social risk analysis provides a unique opportunity to not only acquire relatively cheap assets but also to create an enduring upstream portfolio to protect long-term profits. For companies with a more strategic financial strategy and long-term outlook, upstream investments offer incredible upside potential.
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